June 4, 2015 at 16.00 in the framework of the fifth Platonov Festival in the VOKHM them. I.N. Kramskoye will open an exhibition dedicated to the film poster of the 1920s. The exhibition will feature 73 works by the first Russian film posters G. Alekseev, M. Kalmanson, P. Zhitkov and masters of avant-garde art A. Lavinsky, brothers V. and G. Stenberg, N. Prusakov, M. Veksler and others from the collection of the Russian State museum.

The formation of the film poster as an independent genre took place in the 1910s. A significant upsurge in Russian film production occurred during the First World War, when the largest number of pre-revolutionary national film posters was created. The poster instantly conquered the artistic space, penetrated into everyday life, became a phenomenon of the Soviet and post-Soviet society. Posters of the beginning of the XX century reflect those historical events that shook Russia in those years and gives an opportunity to recreate the nature and structure of creative thinking of its leading representatives.

Initially, posters advertising films were created by the way of redrawing individual frames, later the artists began to work more deeply, showing the main characters, their essence, giving an idea of ​​the plot and genre of the picture.

These posters have become an integral part of the city streets, in which the primitive splinters, the laconicism of constructivism, and of course the sophistication of modernity are reflected. The artists mastered the principles of photomontage.

Film posters of the 1920s were oriented towards mass perception, thus raising this genre to great art.

The exhibition will last until 4 July.